Online Newspaper Audience Rising Twice As Fast As General Internet Population: Report

Newspapers’ online audiences are rising at twice the rate of the general internet audience, according to research by Nielsen//NetRatings for the Newspaper Association of America. The research is being used to back up a recent industry ad campaign undertaken by the NAA called Newspaper: The Multi-Medium. The goal is to attract marketers to newspaper websites based on the apparent sophistication and earning power of those particular readers when compared to average web surfers.

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