How the Guardian uses attention data to goose traffic

Many news outlets have data scientists or social media teams that guard reader information. But Ophan was designed to be accessible to the whole editorial team. Using a bookmarklet, a reporter can see at a glance a story’s total pageviews; where the traffic is coming from by referral source, like Facebook or reddit; a traffic breakdown by geography and device; and where they go next, be it a new Guardian article or another site altogether.

Läs mer: How the Guardian uses attention data to goose traffic

Annonser

Kommentera

Fyll i dina uppgifter nedan eller klicka på en ikon för att logga in:

WordPress.com Logo

Du kommenterar med ditt WordPress.com-konto. Logga ut / Ändra )

Twitter-bild

Du kommenterar med ditt Twitter-konto. Logga ut / Ändra )

Facebook-foto

Du kommenterar med ditt Facebook-konto. Logga ut / Ändra )

Google+ photo

Du kommenterar med ditt Google+-konto. Logga ut / Ändra )

Ansluter till %s