Many news outlets have data scientists or social media teams that guard reader information. But Ophan was designed to be accessible to the whole editorial team. Using a bookmarklet, a reporter can see at a glance a story’s total pageviews; where the traffic is coming from by referral source, like Facebook or reddit; a traffic breakdown by geography and device; and where they go next, be it a new Guardian article or another site altogether.

Läs mer: How the Guardian uses attention data to goose traffic