“We’re building a routine, a product you get every day, a feeling, something that you buy,” he said. “Of course, we’re trying to involve our readers, but it’s like buying a cup of coffee every day.”

    Läs mer: http://www.niemanlab.org/2017/07/this-danish-startup-evolved-into-a-newsletter-company-because-that-was-what-its-readers-wanted/