How the Guardian uses attention data to goose traffic

Many news outlets have data scientists or social media teams that guard reader information. But Ophan was designed to be accessible to the whole editorial team. Using a bookmarklet, a reporter can see at a glance a story’s total pageviews; where the traffic is coming from by referral source, like Facebook or reddit; a traffic breakdown by geography and device; and where they go next, be it a new Guardian article or another site altogether.

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