The colour of TV4 is red: "In our process of creating a new, updated identity fpr TV4 Group, we have created a new Pantone colour in collaboration with Jernström Offset and Hostmann-Steinberg. The new Pantone colour, simply called Pantone TV4U and Pantone TV4C, is intensively red, without losing it's deep nuance.
TV4 is red. Red is self confident, passionate and lustful. A colour that draws attention and signals energy. It is the colour of pioneers and a colour that has a strong influence on all of us. Just like TV4."