The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the A.I. tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse.’” In a news release, the company called Viva Magenta, a.k.a. Pantone 18-1750, “an unconventional shade for an unconventional time.”
Source: Pantone’s 2023 Color of the Year Is Viva Magenta - The New York Times