The Power Mac G4 Cube is a Mac personal computer sold by Apple Computer, Inc. between July 2000 and 2001. The Cube was conceived as a miniaturized but powerful computer by Apple chief executive officer (CEO) Steve Jobs and designed by Jony Ive. Apple developed new technologies and manufacturing methods for the product—a 7.7-inch (20 cm) cubic computer housed in clear acrylic glass. Apple positioned it in the middle of its product range, between the consumer iMac G3 and the professional Power Mac G4. The Cube was announced at the Macworld Expo on July 19, 2000.